Privacy & Cookie Policy

WMS Fire Systems ~ Privacy & Cookie Policy

Privacy Policy

Who we are

We respect your privacy: Your privacy is your right

At WMS Fire Systems, confidence is at the heart of everything we do and this includes maintaining the trust and confidence of visitors to our web site(s). We want visitors to know that WMS Fire Systems is not in the business of selling or trading e-mail lists with or to other companies or businesses for marketing or any other purposes. Without confidence, the customer relationship is finite  and to this end we’ve provided detailed information within our Privacy Policy, as to when and why we collect your personal information, how we use it and how we keep it secure.

Any information we may ask you for i.e. telephone number, your postal and email address, we will never give this information out to anyone without your approval. WMS operates within the guidelines set out by the U.K. Data Protection Act (1998).

Types of data we collect

Google Analytics

When someone visits WMS Fire Systems website(s) we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of our web site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Mailing Lists

As part of your registration process for any WMS Fire Systems e-newsletters, we collect personal information. We use this information for a couple of reasons: to tell you about new products and services; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. WMS Fire Systems do not sell or trade e-mail lists with other organisations and businesses.

WMS Fire Systems use a third-party provider, Hat Trick Media, to deliver our e-newsletter. We gather statistics to do with e-mail opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our e-newsletters or by emailing our data protection officer Simon

Access to your personal information

Under the General Date Protection Regulation (GDPR), you have the right to personal data that WMS Fire Systems hold.

Right to Data portability - you are able to request to have your data exported and sent to you and/or amended.

Right of Erasure - individuals have the right to have their data deleted from our system under which it is managed.

Data security – WMS Fire Systems has strict controls related to data protection and security, preventing unauthorised access.

Email your request to our data protection officer Simon Titley at

Links to Other Web Sites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Cookie Policy

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

Make our website work as you'd expect
Improve the speed/security of the site
Allow you to share pages with social networks like Facebook
Continuously improve our website for you
Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

Collect any personally identifiable information (without your express permission)
Collect any sensitive information (without your express permission)
Pass data to advertising networks
Pass personally identifiable data to third parties
Pay sales commissions

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this here [], however doing so will likely mean that our site will not work as you would expect.

Website Function Cookies

Our own cookies

Third party functions

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies:

YouTube - powers the videos on our site

Disabling these cookies will likely break the functions offered by these third parties

Social Website Cookies

So you can easily "Like"¯ or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site.

Cookies are set by: Add This

The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These analytics programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use: Google Analytics

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our's and a large proportion of the world's websites as cookies are a standard part of most modern websites

It may be that you concerns around cookies relate to so called "spyware". Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.